Broadcasting Trends in 2015

 Through working with our broadcasting customers, Z3 Technology has been able to be a part of the ever-changing and growing technology of the industry. We have put together a list of our top trends in broadcasting in 2015.


IP Distribution

As the popularity of video continues to grow, it is becoming more evident that having this content readily available online is essential to reaching audiences. Streaming Media® reports that, “According to an Online Publishers Association Study, more than 140 million (69%) people have watched video online with 50 million (24%) doing so weekly.”


“Cutting the Cord” with traditional cable has become a trend, especially in the younger generation of viewers. OTT video providers are continuing to rise in popularity with Netflix® currently being reported as the #3 broadcaster, and on its way to being #1 in 2016. To keep up with demand, broadcasters have had to change the way they distribute their content. Many are utilizing Content Delivery Networks (CDNs) or Web Servers to make their video available online to consumers. Networks are capitalizing on opportunity by offering paid subscription services to view broadcasts online.


Quality Improvements

Broadcast professionals are constantly looking for ways to improve the quality of their content. A few of the key areas of focus include the following items.
  • Transition to Digital- The transition of Analog broadcasts to Digital has taken place over the past decade and is still a focus today. Brazil and Mexico are among two of the countries in South America that have led the transition to digital video with Analog shut-offs scheduled for December 31, 2015 in Mexico and 2016 in Brazil.

  • Increasing Encoding Efficiency- With the resolutions improving, broadcasters are having to find a more efficient way to deliver their video. Many networks have a limited amount of bandwidth available for their broadcasts, so being able to increase encoding efficiency would mean being able to transfer more content with existing infrastructure. HEVC is the solution that is on video professionals’ minds, especially while looking down the road to broadcasting in 4K.


Closed Captioning

Closed captioning has been a regulation on broadcasts for many years, but now the FCC has started regulating Closed Captioning on online video as well. The FCC requires “captioned programs shown on TV to be captioned when re-shown on the Internet.” This includes, full length programs and video clips. Because of these regulations, systems are being reevaluated to confirm they are providing the appropriate content on their networks.



UAV/ Drone Broadcasting

Drones have been the buzz-word and main attractions at many of the major trade-shows this year, including: NAB, InfoComm and the upcoming IBC show. The ability of these systems to capture shots not possible with standard cameras provides an innovative way to deliver compelling content to viewers. Many systems are compact, easily maneuverable, broadcast quality and fit within most budgets.


Like most new technologies, there are still challenges associated with utilizing drone technology. The FAA has many regulations in place restricting the use of drones in certain circumstances, and these are certain to continue to evolve. Some current restrictions include:

  • Weight limit of 55 pounds or less
  • Within the line of sight of the operator or visual observer
  • Limit airspeed to 100 mph
  • Prohibit nighttime operations


There is no denying that lasting changes, in many areas, are upon the broadcast industry. We are excited to be a part of this industry as technologies continue to evolve. Stay tuned for additional updates.       _____________________________________________________________________________________

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About Z3

Z3 Technology is an industry-leading, USA-based manufacturer of video encoding and IP camera systems. We are headquartered in Lincoln, Nebraska with engineering offices in Chicago, Illinois. From our subsidiary office in Japan to our team of video professionals, we know the needs o...

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